QOTD: Should Toyota Bring Back Scion?
Toyota brought the Scion name out of storage for a SEMA concept. Should it resurrect the brand?
Or is Scion better off left dead? After all, too many brands can get confusing, and Toyota is already going to add Century above Lexus.
Your humble author once slaved away in a Scion service den, so I will always have a soft spot for the brand, but I can't see how it would fit with the automaker's current lineup.
Or maybe I just lack vision.
What do you think? Sound off below.
[Image: Toyota/Scion]
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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Why? What point would it serve to improve anything about Toyoduh?
Bringing back Scion would be a decision for Toyota management.