Buy/Drive/Burn: Compact and Captive Pickup Trucks From 1982

Corey Lewis
by Corey Lewis

In the last edition of Buy/Drive/Burn we pitted three compact pickup trucks from Japan against one another. The year was 1972 — still fairly early in Japan’s truck presence on North American shores. The distant year caused many commenters to shout “We are young!” and then claim a lack of familiarity.

Fine! Today we’ll move it forward a decade, and talk trucks in 1982.

All of today’s trucks have one thing in common: They’re Japanese and wear domestic branding. The Big Three was caught out by the big Japanese players’ small trucks, so its members turned to second-tier Japanese manufacturers and created captive imports. That bought some time while Ford, GM, and Chrysler worked behind the scenes to develop their own compact offerings.

In 1982, the small truck captive import party was about over.

Chevrolet LUV

General Motors offered Isuzu’s Faster as the LUV between 1972 and 1982. Feeling the heat from Datsun, Toyota, and Ford (see below), the LUV started out with an inline-four of 75 horsepower as its only engine offering. A facelift in 1974 was followed with an automatic transmission offering in 1976, and four-wheel drive (the first on a compact truck) in 1979. 1981 brought the arrival of a second-generation LUV, though Isuzu renamed the truck Pick Up in other markets. More power was finally available, too. Today’s engine is the largest 2.3-liter four, paired to a manual transmission and 4×4.

LUV was replaced in 1983 by the S-10.

Dodge Ram 50

Dodge was late to the game with its small truck offering, introducing the new D-50 in 1979. Underneath the logos was the first-generation Mitsubishi Triton, or Mighty Max if it feels more comfortable. The name switched to Ram 50 in 1981, and it was sold alongside its twin, the Plymouth Arrow. 1982 was a year of change for the Ram 50: The Arrow went away as Mitsubishi offered the Mighty Max under its badge for the first time. Meanwhile, four-wheel drive became available. Said versions carried the Power Ram 50 moniker. The largest gasoline engine available (and our pick today) was the 2.6-liter four-cylinder from other Mitsubishi truck products.

Today’s Power Ram 50 is also paired with a five-speed manual. Though Chrysler introduced the Dakota as the Ram 50’s replacement in 1987, it continued to sell both trucks together through 1994.

Ford Courier

Ford hired Mazda to import its gen two B-Series truck, then sold it through its North American dealerships starting in 1972. Its first iteration was saddled with a 1.8-liter engine of 74 horsepower, mated to a four-speed manual or three-speed automatic. Ford wasn’t sure how to badge the Courier, switching placement and names three or four times in the first generation. A second gen debuted in 1977 and carried notable upgrades in power and drivability. The base engine was enlarged to two full liters, and disc brakes appeared at the front. Optional was a 2.3-liter Pinto engine. Critically, the Courier was never available with four-wheel drive. That means today’s Courier pairs the larger Pinto engine with a five-speed manual and 4×2. The Ranger was ready for 1983, though Ford and Mazda’s truck times were far from over.

Three compact captives, two of them on their deathbeds in 1982. Which is worth a Buy?

[Images: Ford, GM, Dodge]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Find me on Twitter, @CoreyLewis86.

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  • Lne937s Lne937s on Feb 16, 2020

    LS swap the LUV Hemi swap the Ram Coyote/Godzilla swap the Courier

  • Jeff S Jeff S on Feb 17, 2020

    My 99 S10 that I gave to my nephew is still going strong after 21 years. Mine has the 5 speed manual with the I-4. Having a manual in a truck like this makes a huge difference compared to the automatic.

  • Lou_BC The author asks "What Kind of Cheap Car Do We Need?" then blabbers on about affordability. "Need" is much different than "want". Auto companies through advertising have convinced the masses that they "need" McMansions and 20 foot long crew cab pickups for their 1.6 children and labradoodle named Daisy.If people bought just what they needed, much of the affordability question would self-correct.
  • Lou_BC Musk's companies are worth trillions on stock value alone. That's okay as long as you can keep people buying stock. When it comes to actual products and profits from sales, the numbers are less flattering.
  • The Oracle Many are largely parked due to their collectibility.
  • The Oracle Musk knows what he’s doing. He is pioneering so many technologies in terms of product and manufacturing that he will achieve incredible economy of scale.
  • Forward Observer Tesla cash on hand is $45 billion. That is a large mattress.Ford Motor Company market cap is $46 billion. Wait, forget I said that.
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