Toyota to Hold Future EV Investments "Until the Very Last Moment"

Chris Teague
by Chris Teague

Toyota has never seemed all that excited about the shift to electrification, but the automaker is now openly stating that it will withhold future EV investments “until the very last moment” as it sees profits slide. The automaker expects its volume to recover in the coming months, but its full-year production totals will still fall way short of 2023’s delivery numbers.


Toyota Vice President Yoichi Miyazaki said the company would “hold off on HEV, PHEV, BEV, or FCEV” investments as it watches how demand plays out in the market. Its significant investments have so far been a drag on profits, though it is still working toward new EV technologies, such as solid-state batteries and alternate battery chemistries. Toyota also absorbed Toyota Battery, making it a wholly-owned subsidiary. The move will help it develop and build new battery types at scale.


Miyazaki said Toyota wants to accomplish two primary goals. The first is “to increase how quickly we can respond to environmental changes in an age in which it is hard to predict the future.” The second is “to improve the fundamental capabilities that will enable us to carry on into the future.”

Toyota’s slow march to electrification drew criticism earlier on, as other companies announced multi-billion-dollar investments while it tiptoed around developing the bZ4X with Subaru. That approach now looks smart, as many of those automakers have pulled back investment dollars as shaky demand growth has made everyone nervous.


[Images: Toyota]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • SCE to AUX SCE to AUX 6 days ago
    "... as it watches how demand plays out in the market". EVs are up to 8%, and some of these sales came from you, Toyota.
  • Daniel J Daniel J 5 days ago
    Does it really matter that much? Toyota already has plug in Hybrids. I just don't think its going to be that difficult for Toyota to change it's models to EV fairly quickly.
  • Lorenzo If it's over 30 years old and over 80k miles, and not a classic, it's a parts car, worth no more than 20% of original price.
  • Dusterdude No mileage noted on a 33 year old car means likely well north of 300k + miles , along with issues noted , should equate to an ask price of less than $3k
  • Ajla IMO, something like this really should be naturally-aspirated.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh Unless they are solid state batteries you BAN THEM. I like EVs... but EVs like to burn ... for days
  • Kjhkjlhkjhkljh kljhjkhjklhkjh uh .. it looks like a VW golf got the mumps
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