Toyota Gazoo Racing Exec: GR SUVs Likely to Come in the Future

Chris Teague
by Chris Teague

I own and love a Toyota GR Corolla, but I’ve never thought that it should be bigger, even though my two kids and 80-pound dog often voice their displeasure with the accommodations. Gazoo Racing, Toyota’s division that handles the GR Corolla, GR Supra, GR 86, and GR Yaris, feels otherwise.


President Tomoya Takahashi told Australia’s Drive that the market for performance SUVs is strong and hinted that they would eventually join the sub-brand’s sports cars.


“To expand the GR brand, maybe SUVs are needed as well,” he told journalists. He also noted that some families need larger vehicles, which could be the open-door Toyota GR division needs to offer a speedy SUV.

Takahashi believes the automaker needs a GR SUV in the future, though he didn’t elaborate on dates or proposed models. Lexus has shown the LBX Morizo RR concept SUV, which uses the same turbo-three found in the GR Corolla and GR Yaris. That said, Takahashi was clear that GR has limited resources and must focus on the projects it already has in the works.


I’m not mad that Toyota could eventually sell a GR-branded SUV. It is a sign of the times, after all, as the market for small hatchbacks and sporty coupes isn’t as strong as it used to be. However, I do hope that the birth of a hotted-up SUV doesn’t come at the expense of the brand’s existing model line. It’s unclear how much longer Toyota plans to sell the GR Corolla in the U.S., though it’s likely to get the automatic transmission and updated interior from the GR Yaris before the automaker kills it completely.

[Images: Toyota]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by  subscribing to our newsletter.

Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments
Join the conversation
2 of 6 comments
  • Fred Fred on May 28, 2024

    Good opportunity to make a racing series for SUVs

  • 28-Cars-Later 28-Cars-Later on May 28, 2024

    Toyota: We created Gazoo Racing nearly fifteen years ago, and now it's time to sell out.

  • TheMrFreeze JD Power's surveys mean nothing to me. We live in an age where we have unprecedented access to actual, relevant data, and by that I mean working mechanics who see all of these cars up close and are willing to share what's good and what's crap. The wife drives a Fiat 500...had I listened to JD Power or Consumer Reports or whatnot we never would have bought one, but more than one mechanic I talked to said they were pretty reliable cars. Bought one, guess what...it's been reliable.
  • Akear Mary Barra has little or no feel for the market. This is yet another reason why GM will perform better when she retires. Barra's track record at GM is about as good as Biden debate performance last week.
  • Peter Nissan should hire someone to explain basic economics to their Board of Directors.
  • Jeff China now has the manufacturing capacity to produce 1/3 of the World's vehicles but under the current geopolitical environment this will not happen. As someone above stated all bets are off if China invades Taiwan. What many don't understand is that China plans for the long term and can wait it out till the geopolitical environment becomes less hostile toward China. I am not endorsing Chinese trade just stating that China is preparing for the future.
  • 3-On-The-Tree Im glad it was fixed in time that would’ve been a huge pain and inconvenience to you if it had broke. My 2009 C6 Corvette LS3 has been great with no recalls. My 1985 Toyota Land Cruiser FJ60 actually had a recall for the gas tank and seat belt warning stickers about 10 years go and Toyota fixed it, got a new tank, fuel lines and stickers.
Next