Stellantis CEO: Decision On Which Brands to Cut Could Come In the Next Two to Three Years

by Chris Teague

Published: October 15th, 2024

stellantis ceo decision on which brands to cut could come in the next two to three

Stellantis has had a rough time. The company’s sales have tumbled, leading it to search for a new CEO, but despite the rumors of it killing off one or more of its brands, the automaker won’t make a decision on which ones stick around for at least a few more years.

Current Stellantis CEO Carlos Tavares said that the automaker would review its brand portfolio as soon as 2026, saying, “We will review each (Stellantis) brand’s performance at about two-thirds of the way through the Dare Forward 2030 plan, so you could expect decisions in two to three years.”

Tavares plans to retire in early 2026, so any decision on which of the 14 brands to cut would fall to his successor. He said that the brands received a ten-year product plan when Stellantis was formed in 2021, noting that the automaker has delayed or rescheduled some product launches but has not yet canceled a planned release.

Many have pointed to Maserati or Chrysler as likely targets for a Stellantis downsizing effort, but Tavares pointed to Maserati’s marketing problems as the source of its woes, not quality or technology. Chrysler only has one vehicle on sale right now, though we expect a new electric model in the near future. Whatever the move, Stellantis has to get it just right to remain competitive.

[Images: Stellantis]

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Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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3 of 86 comments

Dwford on Oct 16, 2024
This Stellantis merger has been a total failure from a US product perspective. Nothing has come of it for the US brands, unless you are counting the lazy rebadge job called the Dodge Hornet. All those European brands and models, yet none of that makes it to the US?

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- 28-Cars-Later on Oct 16, 2024
  Ironically its become a cluster**** in the way it was predicted would happen with Fiat in 2009/10. Heck, pre 2021 Fiat is looking like Berkshire Hathaway in comparison.
  
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Neil on Oct 20, 2024
Way more impact to cut the entire current executive staff at Stellantis as they have long lost the plot for want buyers want. Management in touch with the actual buyers will make or break the company. Model selection is symptomatic of management prowess. My 02 cents. Neil Reid, Dallas Tx.

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