QOTD: Which Stellantis Brand Should Be Cut?

Tim Healey
by Tim Healey

Today's QOTD is a two-fer. There's the one posed in the headline, and I have an alternative one for youse guys, as well.


According to reports, Stellantis might shed a brand or new if they aren't profitable. So, if you were in the bosses' chair, which one would you cut?

Alternatively, if you can't bear to cut a brand, how would you structure the Stellantis product lineup in order to strengthen the company?

I figured I'd give y'all the choice -- or you can try to answer both questions. The comment section is your oyster, as long as you stay within our rules.

So, with that in mind, you know what to do.

Sound off below.

[Image: Fiat/Stellantis]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Jul 29, 2024
    Saw today that Maserati will be sold off.
  • 3SpeedAutomatic 3SpeedAutomatic on Jul 30, 2024
    The Euros in charge of Stellantis has no idea how the North American market works. Stick with Ram and Jeep and forgo the rest. Currently looking for a crossover and not one Stellantis product is on my radar scope. Once the Chinese buy GM, just keep Chevy, and of course, Buick. The rest is out the door. Cadillac would do better in China for it has lost the US marketAs for Ford, it will move all its production to Mexico or Canada. It will need a dance partner soon. Maybe Toyota could buy a chunk. 🚗🚗🚗
  • Namesakeone It should be a name that evoques the wild west, that emphasizes the go-anywhere nature of how an SUV should be used. Something like a wild animal, maybe something like a horse. I've got it! How about . . . Mustang! Oh, wait. They already did that, didn't they?
  • Slavuta There Used to be Pontiac Trans Sport.... That "Trans Sport" part has a totally new meaning these days
  • 210delray You need to change the headline -- it's a 2025 model.
  • Jeff How about Aspire for a new subcompact crossover from Ford because it aspires to be bigger and its buyers would aspire for a better vehicle if they could afford it.
  • Jeff Carlos Travares wants to cut costs by 1/3. I don't see Chrysler or Dodge surviving too much longer especially since they are being literally starved for product. The success of the new Charger could extend Dodge a few more years but a failure might be a quick end to Dodge. I could see Stellantis moving more manufacturing for Jeep and Ram to Mexico which I believe will eventually be the only surviving brands of the old Chrysler. As for the Durango if it continues it will not be for too many more years it is an outdated product that I doubt will be redesigned especially when Jeep has a comparable product. Stellantis needs to address the high dealer inventory level by giving better incentives and low interest rates to clear excessive inventory.
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