Report: Toyota Pushing the GRMN Century SUV to Production

Chris Teague
by Chris Teague

Last year, Toyota confirmed that the Century SUV would make its way to the States, but the automaker has more planned for its home market. The Century GRMN SUV, currently a one-off, has been confirmed as a production model, thanks to lobbying by Chairman Akio Toyoda.


The performance-oriented luxury SUV will also be sold in China, which is where Toyoda revealed its move to production. During a meeting to launch the standard SUV, he was asked by an attendee about the GRMN, to which he said, “The Century I Own is the only GRMN there is for now. Next, I want to make a GRMN that many people from around the world can ride.”

Toyota confirmed that the SUV would also be launched in China, saying, “We’re planning to. However, we need to wait a bit.”


While we don’t know specifics about the GRMN’s performance or specs, Toyota has disclosed that the vehicle rides on 22-inch wheels, has exposed carbon fiber bodywork, and offers sliding rear doors. The production version may offer improved performance over the standard model, more aggressive suspension, larger brakes, and unique styling.

The Century SUV’s standard mill is a 3.5-liter V6 with plug-in hybrid tech making 406 horsepower. GRMN upgrades could put the SUV in the league of high-performance models from luxury automakers like BMW, Mercedes-Benz, and Audi.


[Images: Toyota]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

More by Chris Teague

Comments
Join the conversation
5 of 28 comments
  • Doughboy Doughboy on Aug 23, 2024
    This is stupid. Some vehicles shouldn’t be "sportified." In fact, Toyota should've never made the Century SUV in the first place. They should've kept it as sedan only. Now it's no longer unique.
    • Dr Mindbender Dr Mindbender on Aug 27, 2024
      Seriously. Of all the things they could've made badass. For example...AWD GR Sienna. They already have a mean look. There is lots of aftermarket sporty stuff. Give the Sienna a B58, paddle-shifting DCT, and up to 100% rear bias to a limited-slip diff. Work with Fox/Bilstein or whoever and put adaptive dampers that go from wallowing to HPDE with a 5-step knob. Heck, put a couple 48v motors on the anti-sway bars and do it proper. Put it on air springs and let it lift itself 4 inches, stuff a low gear transfer case for when the dirt turns to mud and sand...wait I think I just described a Cayenne with sliding doors...
  • Carson D Carson D on Aug 25, 2024
    What's the difference between a CUV with sliding doors and a minivan?
    • See 1 previous
    • 28-Cars-Later 28-Cars-Later on Aug 26, 2024
      None since they are conceptually one in the same.
  • Namesakeone It should be a name that evoques the wild west, that emphasizes the go-anywhere nature of how an SUV should be used. Something like a wild animal, maybe something like a horse. I've got it! How about . . . Mustang! Oh, wait. They already did that, didn't they?
  • Slavuta There Used to be Pontiac Trans Sport.... That "Trans Sport" part has a totally new meaning these days
  • 210delray You need to change the headline -- it's a 2025 model.
  • Jeff How about Aspire for a new subcompact crossover from Ford because it aspires to be bigger and its buyers would aspire for a better vehicle if they could afford it.
  • Jeff Carlos Travares wants to cut costs by 1/3. I don't see Chrysler or Dodge surviving too much longer especially since they are being literally starved for product. The success of the new Charger could extend Dodge a few more years but a failure might be a quick end to Dodge. I could see Stellantis moving more manufacturing for Jeep and Ram to Mexico which I believe will eventually be the only surviving brands of the old Chrysler. As for the Durango if it continues it will not be for too many more years it is an outdated product that I doubt will be redesigned especially when Jeep has a comparable product. Stellantis needs to address the high dealer inventory level by giving better incentives and low interest rates to clear excessive inventory.
Next