2023 NY Auto Show: 2024 Subaru Crosstrek Wilderness Unveiled

Matthew Guy
by Matthew Guy

When the Subaru crew showed off the original Crosstrek, it was a lifted and ruggedized version of the Impreza. Now, they’re introducing a Wilderness trim of that vehicle, a – you guessed it – lifted and ruggedized version of the Crosstrek.


This means they’ve Crosstrek’d the Crosstrek.


Brands are generally quick to mine any shred of good juju gathered by a new trim or sub-brand (witness Denali as the prime example), which is exactly the route Subaru is taking with their Wilderness trim. First appearing a couple of model years ago on the Outback, it has since spread to other models and finally showed up on the Crosstrek.

Touted as the most rugged (there’s that word again!) and trail-capable variant of the Crosstrek, this iteration packs 9.3 inches of ground clearance which is more than a half-inch greater than other Crosstrek models. Longer coil springs and shock absorbers provide the added ground clearance, while yawning travel strokes in all shock absorbers should help keep the Yokohama Geolandar all-terrain tires in contact with rough surfaces. Better dampening compression is said to smooth things out in terms of ride quality as well.


The approach angle is increased from 18 degrees in other trims to 20 degrees the angle of departure is up by a similar amount to 33.0 degrees, and breakover angle climbs from 19.7 to 21.1 degrees. Programmers have also fettled the all-wheel drive system, giving it X-Mode capabilities and hill descent control.

Outside, the Crosstrek Wilderness incorporates the visual addenda of its brothers, including larger cladding on the wheel arches and a smattering of yellow/gold accents. Geyser Blue, shown here, is a Wilderness special, as are those hex-design LED fog lights and matte hood decal. Knowing its customer base, this car is capable of bearing 700 pounds of static load on its ladder-type roof rack, making it a potential perch for certain rooftop tents. The cabin wears water-resistant upholstery, a rear cargo tray for yer muddy boots, and a bit of extra lighting for nighttime activities.


The 2024 Crosstrek Wilderness will begin arriving in Subaru retailers later this year. Look for a price tag of $33,290 including destination.


[Images © 2023 Chris Tonn/TTAC]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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6 of 23 comments
  • ToolGuy ToolGuy on Apr 05, 2023

    Nice photography by Chris Tonn (in relatively challenging conditions).

  • Kcflyer Kcflyer on Apr 05, 2023

    Can't decide if it's a poor substitute for a Jeep or a poor substitute for a Corolla. Mostly it's just a heavier, more thirsty Impreza for more money. Pass

    • See 3 previous
    • MrIcky MrIcky on Apr 07, 2023

      @mej these lifted crosstreks can't handle most level 2 trails. I know you WANT to believe subarus are real offroaders, but they aren't. They are better than most cuv's though and they are great snow cars.




  • Add Lightness Had a Volvo brick wagon 34 years ago that would probably still be going strong today if it didn't spend the first 8 years of life in salt country. The Mercedes W123 should be the all-time winner for longevity, again, as long as it doesn't live in salt country.
  • Ajla I don't think I've ever kept a vehicle more than 5 years. I have bought a few vehicles where the original owner (or widow of the original owner) kept them over 10 years. My former Dodge Diplomat had spent 23 years with the original couple. But, most people I know keep their new cars about 10 years and their used cars until they die in a heap (so anywhere from 2-15 years).
  • FreedMike Had a '93 Mazda Protege that lasted me from 1993 to 2005, and died of decrepitude. Also owned a 2003 Buick LeSabre from 2010 to 2020.
  • Redapple2 Holy Grail 89 Civic Si. 155,000 miles. Original brakes. Original clutch. Never laid a wrench to it. (save regular maint.) (oh- A/C tube rusted out in MICH winters)
  • Kwik_Shift_Pro4X My brother's former work vehicle now gifted to him, a 2013 Ford Escape SE with 1.6 T. Still original engine/turbo/transmission with 425,000 kms. Main issues were coolant leaks over the time. Crazy for a first all new model year. His current work 2019 Ford Escape SE has 235,000 kms, but rife with mainly electrical and turbo issues and Ford dealer still can't figure out the no starting issue. 🤔 🤣
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