Jeep Announces Pricing for 2024 Wrangler
Jeep recently showed off the 2024 Wrangler, promising a more functional, even more off-road-capable SUV with updated tech and a better interior. The early previews look promising, and now we know how much the automaker plans to charge for its updated icon.
The base 2024 Wrangler starts at $33,690, including a $1,795 destination charge. Stepping up to the Unlimited four-door model drives the price by $4,000. The Sport S trim, which opens the door to more features, starts at $37,190 after destination. Jeep is offering the 4xe powertrain in the Sport S model starting next year, which brings the plug-in hybrid’s entry-level price down to $51,790. The range-topping Rubicon 392 starts at $89,390 after destination.
If Jeep can manage expectations and keep up with demand, the new Wrangler looks to be a solid competitor to the Ford Bronco. Ford is still way behind on orders, and it’s still nearly impossible to find a new Bronco on a dealer’s lot without a sizable markup. At the same time, the new Wrangler didn’t address some of the prior complaints with the SUV, especially its on-road handling. While Jeep took steps to make the 2024 Wrangler’s interior nicer and more usable, the off-roader still lacks independent front suspension, which gives the Bronco a significantly more manageable daily-driving experience.
[Image: Jeep]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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"the off-roader still lacks independent front suspension" and I hope this is always the case. In before 'blah blah blah every jeep is a mall crawler, I know this because my neighbor's is always clean'
It's a Jeep thing; I don't understand.
The fact that people tolerate these primitive, overpriced rattleboxes tells me what a cult Wrangler ownership really is.
If I were Jeep, I would offer a version with better NVH and charge more for it.
And then I would offer a version with worse NVH, and charge more for it. (There is an audience for both.)
The new Wrangler isn't that new, it's still a JL and so is limited to what the platform can handle as far as addressing on-road handling. One thing Jeep should have done is increase the length of the front lower control arms by using the ones THEY ALREADY SELL with the Mopar lift. That 1/4" makes a big difference.