Toyota Trademarks Grand Highlander Nameplate

by Jason R. Sakurai

Published: January 4th, 2021

toyota trademarks grand highlander nameplate

According to a report by gr86.org, Grand Highlander is the name Toyota has filed a trademark application for in the U.S. and Canada.

In the story, it suggests a larger version of the existing Highlander is in the offing, likely to add more third-row passenger room and cargo space, with rear-end design changes to accommodate the additions. Toyota has yet to release any information and did not respond to our inquiry.

Any addition to the sparse amount of seating in the third row would be a welcome addition, as a number of Highlander competitors offer more room. At this point, however, the grandeur of this new model is unknown.

[Images: Toyota]

#GrandHighlander #SUVs #Toyota

Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

More by Jason R. Sakurai

Comments

Join the conversation

2 of 20 comments

28-Cars-Later on Jan 05, 2021

Grand Wagoneer was taken unfortunately.

Like Reply
Nrd515 on Jan 06, 2021

Does almost every new car have to have an ugly angry "face"? Enough.

Like Reply

Recent Comments

Arthur Dailey An uncle of mine purchases a 2nd generation Accord sedan. At the time, at least in Canada the hatchback Accord was seen more often than the sedan. After driving it, I became a huge fan. At the time my wife and I were both driving Civics. When I could afford to, we purchased a brand new 1986 (3rd generation) Accord sedan. That is still my wife's all time favourite vehicle of the many that we have had.The only issue we ever had was with the A/C which despite our ordering the car, was a dealer installed option, as was the norm with Hondas in Canada at that time. I eventually sold it to a co-worker. Who then sold it to one of his family members. 15 years later it was still 'going strong'. My uncle came into some money and replaced his Accord with a brand new Jaguar sedan. He had a love/hate relationship with the Jaguar. Loved it when it ran properly. Hated it ever time there was an issue, or he had to pay for maintenance/repairs/parts for it.
Buickman some stores may have still had some carbon paper on hand?
Zerofoo I would rather that car companies put the correct engine in the car to start. The "base" engine is almost always there for rental car fodder. Simplifying drivetrains would go a long way to reducing costs. If you want a smaller engine, buy a smaller car. The trend of putting small highly-stressed engines in big cars sucks. Hybrid drivetrains are even worse - complex, heavy, and certain to cause future high repair bills. All for a few MPG. Finally, to hell with CAFE standards. Just divide the fines among all the units you sell and get some lobbyists to get rid of the standards the Federal Government has no constitutional right to set anyway.
Master Baiter But, is the EX30 as glitchy as Joe Biden on a debate stage?
Master Baiter We're a long way from the days when, if you had compression, fuel and spark, the car would get you from point A to point B. Now, cue the Captain Obvious NPCs who are going to tell me, "modern cars are much more reliable...blah blah blah..."