Super Bowl LIX Automotive Commercial Live-Ish Blog
It can be pretty well assumed that few people are driving anything more advanced than a well-cushioned Barcalounger tonight. The eyes of the sports world are trained on New Orleans in one way or another - whether via cable, a well-timed short-term "trial" of some random streaming service soon to be cancelled, or (like yours truly) a traditional antenna. For those who care relatively little about the outcome of the game between (checks notes) Philadelphia and Kansas City, the bacchanalia of capitalism shall reign supreme. As this isn't The Truth About Light Beer, we shall concern ourselves tonight with the appearance of automobiles.
Like each year for the last nine, I'll be watching the game along with you, but I'll have my laptop in my, um, lap. I'll be sharing the YouTube videos of the automotive commercials – and those commercials that are automotive-adjacent, since relatively few automakers feel the need these days to spend the reported eight million bucks for a thirty-second spot. If anything else interesting comes along, I might comment as well. I'll keep updating throughout the evening.
So come along for the ride!
[lead image: Africa Studio/Shutterstock.com]
Indycar
Um, it's racing? These new Indycar spots from Fox have been surprisingly decent.
WeatherTech
Yeah, it's car-adjacent. I'd imagine they don't have "laser-measured" floor mats for a '62 (?) Continental, however.
Ram
The first actual automaker commercial of the night. According to “uncle” Glen Powell, ‘yeah, the bears were there.’ It’s pretty much the only way the Bears will ever appear on Super Bowl Sunday.
Editor Tim (from Chicago) knows this Packers fan had to say it.
Halftime show
Ok, I'm SO down for a G-body appearance.
[By Spotify, Fair use, https://en.wikipedia.org/w/index.php?curid=78423443]
Doordash
Ok, it's a stretch, but George Washington from SNL has a lovely first-gen Mustang here.
Haagen-Dazs
Dom and Letty drive a Camaro..slowly.
Jeep
Harrison Ford whispers his last name.
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.
More by Chris Tonn
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Can we talk about the nobody that was standing on the hood of a GNX during the halftime show? That was the worst halftime show in SB history but that was horrible to see. National Anthem was horrendous as well.
Love the Ram commercial!